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Lead, Sales & Marketing in a Startup in the Tech-Led Regulatory / Legislation Space


A startup in the tech-led regulatory / legislation space is looking for an experienced and qualified candidate to fill the position below:



Job Title: Lead, Sales & Marketing

Location: Victoria Island, Lagos
Employment Type: Full-time


  • Owning the development and messaging of the brand narrative
  • Establishing and maintaining brand budgets
  • Creating, executing, and managing marketing programs and campaigns
  • Staying current on market trends and competitive activity
  • Ensuring that there’s a standardized and recognizable logo
  • Ensuring that ToNote has brand guidelines and that anyone working on creatives internally and externally adheres to them (the colors, logo placement, brand tone).
  • Controlling when, how and where ToNote merchandise is deployed.
  • Defining and managing the brand communication strategy using a variety of media


  • Defining ToNote marketing and sales strategy
  • Defining ToNote marketing and sales budget and expenditure (budget allocation and spend)

Corporate Communication:

  • Overseeing the creation of marketing and communications collateral to ensure that it is consistent with the organization’s brand, including white papers, website copy, and more
  • Writing and delivering internal newsletter on a monthly basis
  • Representing the organization at events and press conferences
  • Reaching out to influencers, media and beyond in order to arrange story placement on a national and global level
  • Controlling the narrative and ensuring there’s consistency in brand tone in internal and external communications.
  • Developing and implementing marketing and communications campaigns and strategies and monitor their success
  • Defining KPIs for each communications channel which will indicate a campaign’s level of success
  • Determining strategic communications campaigns that will help further organizational goals
  • Creating internal communications protocols and initiatives that will foster employee morale

Digital Marketing:

  • Planning, executing, and measuring experiments and conversion tests.
  • Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Identifying critical conversion points and drop-off points and optimizing user funnels.
  • Collaborating with agencies and other vendor partners.
  • Evaluating emerging technologies.
  • Collaborating with internal teams to create landing pages and optimize user experience.
  • Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designing, building, and maintaining ToNote social media presence.
  • Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
  • Identifying trends and insights and optimizing spend and performance based on the insights.
  • Brainstorming new and creative growth strategies through digital marketing.


  • Speaking publicly at interviews, press conferences, and presentations
  • Providing management and investors with information about new promotional opportunities and current PR campaigns progress.
  • analyzing media coverage
  • Liaising with investors, managerial and journalistic staff about budgets, timescales, and objectives
  • Commissioning or undertaking relevant market research
  • Planning publicity strategies and campaigns
  • Writing and producing presentations and press releases
  • Dealing with inquiries from the public, the press, and related organizations
  • Organising and attending promotional events such as press conferences, open days, exhibitions, tours, and visits


  • Answering client questions about credit terms, products, prices, and availability.
  • Coordinating sales efforts with marketing programs.
  • Obtaining deposits and balance of payment from clients.
  • Maintaining client records.
  • Preparing weekly and monthly reports.
  • Meeting or exceeding sales goals.
  • Direct marketing of the company’s products.
  • Helping determine pricing schedules for quotes, promotions, and negotiations.
  • Generating leads.
  • Preparing and submitting sales contracts for orders.
  • Visiting clients and potential clients to evaluate needs or promote products and services.
  • Giving sales presentations to a range of prospective clients.
  • Negotiating all contracts with prospective clients.


  • B.Sc / BA in Marketing or relevant field; MSc/MBA is a bonus
  • The candidate should have 6-8 years total experience in a tech-focused or tech-related company.
  • Excellent interpersonal and public speaking skills
  • Aptitude in decision-making and problem-solving
  • Experience in strategic planning and execution.
  • Knowledge of contracting, negotiating, and change management.
  • Knowledge of structuring sales quota goals and revenue expectations.
  • Experience in planning marketing strategies, advertising campaigns, and
  • successful public relations efforts.
  • Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects. Ability to participate in and facilitate group meetings.
  • Work requires a willingness to work a flexible schedule.
  • Experience Level: Management level
  • Proven experience in marketing management or team lead role
  • Experience in a sales-related role
  • Track record of successful campaigns
  • Track record of managing 3rd parties
  • Digital Marketing knowledge and experience
  • Content creation knowledge and experience
  • Accomplished verbal and written communication skills.
  • Understanding of business functions
  • Working knowledge of Tech infrastructure
  • Outstanding organizational and leadership abilities

N350,000 and above (depending on the level of experience)



How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.

Application Dealine: 19th August, 2021.

Posted in Telecoms & IT Jobs in Nigeria

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